Midday Design

AWARDS

AGDA, Merit

AGDA, Finalist

AGDA, Distinction

Indigo Design Awards, Silver

SERVICES

Brand Identity

Full project from strategy to final files.

Brand Direction

60 minutes of expert visual direction

Add-ons

Website design, packaging, photography direction and more

CONTACT

Rosie Conway

+61 402 189 025

hello@middaydesign.com.au

@bymiddayy

This questionnaire helps shape your brand by getting to the heart of who you are, what you offer, and how you want to be seen. Take your time, be honest, and share as much or as little as you like. If you're unsure about any question, please reach out and we can go through it.

ABOUT YOU

Let's start with a little about you and your business.

First Name

Business Name

If you're pre-launch and don't have one yet, just write 'TBC' or your working title.

Website (if applicable)

Email Address

Instagram

BUSINESS OVERVIEW

Let's dive into your business.

What does your business do?

What's the story behind starting it?

Where are you currently based?

How long have you been operating?

What are your short and long-term goals for the business?

BRAND FOUNDATIONS

This section helps us understand the core of your brand - purpose, values, audience, and tone. Don't worry about getting every word perfect, just share what comes to mind. We'll shape and refine it together.

What is the purpose of your business? Why does it exist?

What are your core values? (e.g. honesty, creativity, freedom, community, trust, quality)

How would you describe your brand's tone of voice? (e.g. friendly, knowledgeable, playful, grounded)

How would you describe your ideal customer?

What do you want people to feel when they experience your brand?

Who are your competitors - direct or indirect?

What makes your brand different?

Any other notes?

VISUAL IDENTITY

This section is about the look and feel of your brand - colours, typography, logos, and visual references. Share anything that feels relevant, and don't stress about the details. We'll develop the visual direction in the next steps.

Do you have an existing logo or branding? If so, what do you like or dislike about it?

What colours are you drawn to? Are there any colours you'd prefer to avoid?

Are there any specific images, motifs, or visual themes you associate with your brand? (e.g. landscapes, patterns, objects)

Are there any fonts, styles, or design aesthetics you love? Feel free to share references or examples.

Are there any styles or trends you'd like to avoid?

Any other notes?

DELIVERABLES

This section covers the design items you need - logos, business cards, packaging, social media graphics, and so on. List what you have in mind, even if it's rough. We'll clarify and prioritise together as the project takes shape.

Which package are you enquiring about?

What collateral do you need? (e.g. business cards, packaging, digital templates)

Do you have a deadline or key date to work towards?

REFERENCES AND INSPIRATION

Share any visual inspiration, reference points, or brands you admire. These don't have to be design-related - anything that captures the feeling or style you're after is helpful. We'll use this as a starting point for the creative direction.

Please share 3–5 brands you admire (from any industry). What do you like about them?

Link to a Pinterest board or reference folder (if you have one)

Anything else you'd like to share?

Not sure if your brand is working for you?

Download the free checklist and find out in five minutes.

The best ideas hit at midday. So does our newsletter.

Join the list for design thinking, brand insights, and the occasional hot take delivered when inspiration does.

Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.

Services

Work

About

Contact

FAQs

hello@middaydesign.com.au

Not sure if your brand is working for you?

Download the free checklist and find out in five minutes.

The best ideas hit at midday. So does our newsletter.

Join the list for design thinking, brand insights, and the occasional hot take delivered when inspiration does.

Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.

Services

Work

About

Contact

FAQs

hello@middaydesign.com.au