Brand Identity, Full Project
The whole package, creative direction, strategy and a complete visual identity designed to grow with your business.
WHAT’S INCLUDED
Investment Starts at $2800 +GST
– Brand strategy foundation
– Creative direction & 1 visual concept
– Primary logo + supporting marks
– Typography system
– Colour palette
– Brand elements & layout direction
– Brand guidelines
OUTCOME
After working together, you'll have:
– A brand identity that feels completely, undeniably yours
– Clear visual direction you can grow with for years
– Confidence in how your business shows up in the world
– A distinctive presence that separates you from everyone else in your space
PROCESS
How we bring your brand together.
You apply — tell me about your business and what you're building
We connect — a 15-minute call to confirm fit and scope
You're booked — contract, deposit, and start date confirmed
We dig in — questionnaire, strategy, then design
Round 1 delivered — you review, then we refine
Final files — everything you need, packaged and delivered
ADD-ONS
Build out your brand further.
Additional Concepts
From $1800
Website Design
From $1800
Brand Photography Direction
From $450
Packaging Design
From $750
Social Media Kit
From $350
Stationary (3 pieces)
From $650
Apparel
From $350
ADD-ONS
Build out your brand further.
Website Design
From $1800
Brand Photography Direction
From $450
Packaging Design
From $550
Social Media Kit
From $350
Stationary (3 pieces)
From $550
Apparel
From $350
Brand Direction Session
The Brand Direction Session is for founders who want expert visual direction before committing to a full brand identity.
In 45-60 minutes, we define exactly how your brand should look, feel, and show up, so you can start building with clarity.
IS IT FOR YOU?
This is for you if:
You're launching a new business and can't see your brand clearly yet
Every visual decision feels overwhelming or sends you in circles
You want professional direction before committing to a full project
You've tried DIY-ing it and know something isn't working
WHAT’S INCLUDED
Investment $650 (Inclusive of GST)
In 45-60 minutes, we bring the visual direction of your brand into light — so you know exactly what it should look like and why.
– Brand strategy rundown
– A clear visual direction tailored specifically to your business
– Typography and aesthetic direction
– Colour palette guidance
– References and inspiration that actually fit your brand
– A list of what to avoid, so your brand doesn't look like everyone else's
PROCESS
How we bring your brand to light.
– Complete a short pre-session questionnaire
– Once submitted, I'll get in touch within 48 hours.
- Book and pay for your 45-60 minute video call
– We meet for 45-60 minutes via video call
– You receive your Brand Direction Document within 48 business hours
Book a full Brand Identity within 30 days and your $650 is credited toward the project.
OUTCOME
You'll leave with direction you can act on immediately — whether that's briefing a designer, building your own brand, or going further with Midday.
Brand Identity, Full Project
ADD-ONS
Build out your brand further.
Additional Concepts
From $1800
Website Design
From $1800
Brand Photography Direction
From $450
Packaging Design
From $750
Social Media Kit
From $350
Stationary (3 pieces)
From $650
Apparel
From $350
The whole package, creative direction, strategy and a complete visual identity designed to grow with your business.
WHAT’S INCLUDED
Investment Starts at $2800
– Brand strategy foundation
– Creative direction & 1 visual concept
– Primary logo + supporting marks
– Typography system
– Colour palette
– Brand elements & layout direction
– Brand guidelines
OUTCOME
After working together, you'll have:
– A cohesive brand identity that feels true to your business
– Clear visual direction you can grow with
– Confidence in how your business shows up in the world
– A distinctive presence that separates you from everyone in your space
PROCESS
How we bring your brand together.
You apply — tell me about your business and what you're building
We connect — a 15-minute call to confirm fit and scope followed by a proposal
You're booked — contract, deposit, and start date confirmed
We dig in — questionnaire, strategy, another call to iron out any details, then design
Round 1 delivered — you review, then we refine
Final files — everything you need, packaged and delivered
Brand Direction Session
IS IT FOR YOU?
This is for you if:
You're launching a new business and can't see your brand clearly yet
Every visual decision feels overwhelming or sends you in circles
You want professional direction before committing to a full project
The Brand Direction Session is for founders who want expert visual direction before committing to a full brand identity. In 45-60 minutes, we define exactly how your brand should look, feel, and show up, so you can start building with clarity.
WHAT’S INCLUDED
Investment $650
In 45-60 minutes, we bring the visual direction of your brand into light, so you know exactly what it should look like and why.
– Brand strategy rundown
- A clear visual direction tailored specifically to your business
– Typography and aesthetic direction
– Colour palette guidance
– References and inspiration that actually fit your brand
– A list of what to avoid so your brand doesn't look like everyone else's
OUTCOME
You'll leave with direction you can act on immediately - whether that's briefing a designer, building your own brand, or going further with Midday.
PROCESS
How we bring your brand to light.
– Complete a short pre-session questionnaire
– Once submitted, I'll get in touch within 48 hours
- Book and pay for your 45-60 minute video call
– We meet for 45-60 minutes via video call
– You receive your Brand Direction Document within 48 business hours
Book a full Brand Identity within 30 days and your $650 is credited toward the project.
Not sure if your brand is working for you?
Download the free checklist and find out in five minutes.
The best ideas hit at midday. So does our newsletter.
Join the list for design thinking, brand insights, and the occasional hot take delivered when inspiration does.
Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.
Not sure if your brand is working for you?
Download the free checklist and find out in five minutes.
The best ideas hit at midday. So does our newsletter.
Join the list for design thinking, brand insights, and the occasional hot take delivered when inspiration does.
Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.
© Midday Design 2026