Lenn Label is an iconic Australian kidswear brand known for easy, everyday pieces made for play. I worked with Lenn to design a range of graphic tees based on a tropical, vacation theme, inspired by warm weather, beach days and relaxed summer holidays.
The designs take cues from retro resort graphics and classic Australian summer imagery, using simple illustrations, playful type and a lightly worn-in feel. The goal was to create tees that feel fun and relaxed, without being overcomplicated.
The result is a collection of graphic shirts that feel like easy summer favourites - comfortable, nostalgic and made to be worn on repeat.
