Nearly Straight is a small art and framing project centred on sourcing vintage and second-hand artworks and giving them new life. Each piece is reframed using reclaimed frames and thoughtfully customised matting, resulting in works that feel considered without becoming overly precious.

The brand is grounded in the idea that imperfection holds value. Its name reflects both the subtle irregularities of slightly crooked artworks and the presence of a human hand, embracing character, nuance and individuality over perfection.

Visually, the identity draws on mid-century influences and vintage logos, balancing a retro sensibility with a contemporary edge. The logotype uses unconventional geometry and a subtle sense of imbalance.

Ultimately, Nearly Straight is about finding beauty in what’s slightly off, elevating the overlooked through thoughtful, hands-on design.