Found Form

Found Form

(Brand Identity)

(Brand Identity)

Found Form is a boutique interior design studio focused on creating warm, grounded spaces using natural materials. Their work is guided by an appreciation for functional design, organic materiality and interiors that support everyday life without excess. With a minimal approach and strong use of grid systems, their aesthetic prioritises clarity, negative space and subtle texture over decoration.



We worked with Found Form to define their brand positioning and visual identity, ensuring that their values around restraint, natural materials and pensive design were reflected across every touchpoint. Because the studio’s philosophy centres on creating spaces that feel calm, grounded and connected, it was important that the brand felt equally considered - confident but understated, intentionally quiet rather than attention-seeking.
The outcome is an identity that designers and clients alike can connect with; one that feels refined, textural and timeless without relying on trends. It balances structure with warmth, allowing the work and materials to speak for themselves while establishing a clear, recognisable point of view for the studio moving forward.

Found Form is a boutique interior design studio focused on creating warm, grounded spaces using natural materials. Their work is guided by an appreciation for functional design, organic materiality and interiors that support everyday life without excess. With a minimal approach and strong use of grid systems, their aesthetic prioritises clarity, negative space and subtle texture over decoration.



We worked with Found Form to define their brand positioning and visual identity, ensuring that their values around restraint, natural materials and pensive design were reflected across every touchpoint. Because the studio’s philosophy centres on creating spaces that feel calm, grounded and connected, it was important that the brand felt equally considered - confident but understated, intentionally quiet rather than attention-seeking.


The outcome is an identity that designers and clients alike can connect with; one that feels refined, textural and timeless without relying on trends. It balances structure with warmth, allowing the work and materials to speak for themselves while establishing a clear, recognisable point of view for the studio moving forward.

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Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.

Not sure if your brand is working for you?

Download the free checklist and find out in five minutes.

The best ideas hit at midday. So does our newsletter.

Join the list for design thinking, brand insights, and the occasional hot take delivered when inspiration does.

Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.

© Midday Design 2026

Not sure if your brand is working for you?

Download the free checklist and find out in five minutes.

The best ideas hit at midday. So does our newsletter.

Join the list for design thinking, brand insights, and the occasional hot take delivered when inspiration does.

Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.