Forma

Forma

(Brand Identity)

(Brand Identity)

Driven by a commitment to circular design and conscious consumption, FORMA transforms post-consumer plastic waste into durable accessories built for everyday life. Each piece is defined by fluid, bold and functional design, created for those who value utility, longevity and positive impact. With sustainability at its core, FORMA challenges traditional ideas of luxury by placing responsibility, transparency and considered craftsmanship at the forefront.


We worked with FORMA to refine its brand positioning, visual identity and communications, framing the label as a modern accessories brand that empowers people to “carry the change.” Their brand philosophy centres on the belief that design can be both beautiful and purposeful, that materials can be reimagined, and waste can become something of lasting value. The vision for FORMA is to inspire mindful choices through products that are practical, resilient and thoughtfully made.

Driven by a commitment to circular design and conscious consumption, FORMA transforms post-consumer plastic waste into durable accessories built for everyday life. Each piece is defined by fluid, bold and functional design, created for those who value utility, longevity and positive impact. With sustainability at its core, FORMA challenges traditional ideas of luxury by placing responsibility, transparency and considered craftsmanship at the forefront.


We worked with FORMA to refine its brand positioning, visual identity and communications, framing the label as a modern accessories brand that empowers people to “carry the change.” Their brand philosophy centres on the belief that design can be both beautiful and purposeful, that materials can be reimagined, and waste can become something of lasting value. The vision for FORMA is to inspire mindful choices through products that are practical, resilient and thoughtfully made.

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Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.

Not sure if your brand is working for you?

Download the free checklist and find out in five minutes.

The best ideas hit at midday. So does our newsletter.

Join the list for design thinking, brand insights, and the occasional hot take delivered when inspiration does.

Midday is based on the South Coast of NSW, on the unceded Country of the Yuin Nation. I acknowledge the Wodi Wodi people of the Dharawal, the traditional custodians of this land, and pay my respects to Elders past and present.

© Midday Design 2026